Message and visual direction
Define the key message and visual approach around the brand, offer and audience.
ONE MESSAGE. MULTIPLE EXPRESSIONS.
Create image, graphic and video assets suited to your brand and each placement. Plan message, visuals and variations together for a consistent campaign and web presence.
Request a quotePROJECTS
Advertising creative production
Project awaiting content
Approved images and videos will be added to this album.
CLEAR TASKS. DEFINED SCOPE.
For brands and businesses needing consistent images, graphics and video assets in multiple formats for advertising, social media and websites.
Define the key message and visual approach around the brand, offer and audience.
Use the existing identity to produce agreed static ads and graphic variations.
Produce short edits, captioned versions and scoped animation from existing or separately filmed material.
Adapt content to its placements, including vertical, square and landscape versions with a consistent message.
IN PRACTICE
A campaign can start with three different creative approaches. Approved versions are adapted for advertising and social use, with further edits or graphics informed by campaign-management feedback.
We define the audience, message and placements the advertisement needs to work in.
We plan visual direction, key messages and comparable creative variations.
We produce image or video assets in aspect ratios appropriate to their placements.
Approved assets are delivered in an organized format for the agreed use.
PRACTICAL APPLICATIONS
Create static ads for products, services or campaign offers, combining message, image and enquiry or purchasing cues.
Produce short advertising edits from existing footage or separately agreed filming, with openings, captions and endings suited to the placement.
Adapt creative to vertical, square and landscape formats, considering cropping, caption placement and how each surface is used.
Develop messages and visual approaches that present the offer consistently across copy and visuals.
Produce alternative opening images, headlines or creative approaches for meaningful campaign comparisons.
Coordinate landing-page, advertising and social materials in one visual direction, delivering approved files organized by format and purpose.
Agree quantities, aspect ratios, revision rounds, usage and editable source handover in advance.
THE RESULT
Approved creative variations and aspect ratios. Agreed copy, captions and graphic elements. Organized files prepared for their intended use. Defined usage and revision terms.
AN EXAMPLE WORKFLOW
Agree quantities, aspect ratios, revision rounds, usage and editable source handover in advance.
Illustrative scenario; the survey determines the exact workflow.
Choose the main message for a campaign
Develop different creative approaches
Agree and produce the required formats
Deliver approved assets organized for the campaign
COMMON QUESTIONS
Yes. We use existing logos, colors, typefaces and materials to create assets that fit the brand.
Yes, through our Meta advertising service. Creative production is available separately or alongside campaign management.